The Treasure Chest was created in 1979, back in the days when printed neighborhood resident directories were a thing.
Once or twice a year a neighborhood printed and delivered a booklet listing everyone who lived in the neighborhood. You could look up your neighbor in the book and get their home telephone number, learn all about them-where they were from, where they worked, what their hobbies were, and their kids’ names. You could say that these directories were the predecessor of Facebook on a neighborhood scale, they helped people in the community connect. Well, the Sweetwater Homeowners directory was such a hit that local businesses started calling and asking if they could help cover the cost of the printing by placing an ad in the directory. Within a very short period of time the ‘volunteer created’ resident directory turned into a real business, selling ads for other local businesses. Residents relied on the Treasure Chest when they needed to find local services, get news out about an event, or just advertise their garage sale.